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The Marketing Plan

When you’re ready to take the next step toward selling your home, I’m here to assist. A comprehensive and realistic real estate marketing plan will ensure your home is seen by motivated home buyers who are interested in buying a home in your area. My goal is to get the best price for your property. Remember, it’s not a competitive price that sells your home, it’s a COMPELLING price that sells your home, and I have a proven formula to ensure success.

My Performance Plan

I will quickly create a custom marketing plan with an effective price point (that you determine) for your property. I provide professional high-resolution photo’s and (if needed) a complimentary home staging consultation to ensure your property is represented at the highest level to prospective home buyers and other real estate agents. My goal is to generate competing offers to increase the final sale price of your property. My detailed market analysis demonstration “SMART PROPERTY PRICING” will factor in current inventory, recent sales, skeletons, latest market trends, assessment value trends, age & condition of your home, and the neighbourhood you live in.

The Right Exposure

In marketing your home, I emphasize the unique and sellable aspects of your property. I focus on getting your home in front of buyers, by establishing it on the South Okanagan MLS® system (access to over 300 REALTOR® websites) as well as a wider “net” on RE/MAX.ca. Our nation-wide network of professional real estate contacts and waiting buyers that also can look at your listing.

International exposure is also important, especially in the desirable Okanagan region.
With the RE/MAX brand (short for “Real Estate Maximums,”) we are an international real estate company who has held the number one market share in Canada and the United States since 1999, as measured by residential transaction sides. RE/MAX has more than 100,000 agents in 6,800 offices in more than 100 countries around the world.

I make sure that the “brand” is working for you!


 Simpson sells Penticton


In addition, I have a specialized (and intuitive) real estate website to make your listing exceedingly visible. With more than 80% of buyers checking the web first when looking for a home, this is an integral part of my marketing strategy that you can’t afford to miss. I use marketing funds towards “Google Ad Words” specifically tailored to drive “Key Word” browsing to SimpsonSellsPenticton.ca.

Maximum Internet Visibility
I also use more than twenty online real estate listing sites and social media platforms. I use social media to reach more prospective buyers and to create more avenues and opportunities to market your property and drive qualified buyers to your listing. These sites include homes.com, homefinder.ca, homicity, Point2Homes, SnapUp, HomeZilla, etc.

The Best Possible Real Estate Deal
When I list your home, I invest the time and cost to ensure the successful sale of your property. When you receive an offer(s), the negotiating process can be stressful, however, I will always represent your best interests during this time. I will work towards your target price, and for favourable closing terms that are clearly spelled out. You can trust me to oversee the detailed paperwork related to your sale from start to finish.

 Simpson sells Penticton
Professional Real Estate Photography & Feature Sheets

Shannon Simpson Real Estate

Detail Driven For Results That Move You